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this is a deep red, i applied 3 coats. It has shimmer in it. very pretty. I was hesistant about purchasing because the bottle looks very dark, but i googled IDB ENTHRALLED IMAGES/SWATCHES and was able to see the color there. It reminds me of a "49er" red, if that helps. its not a vibrant bright cherry red, which is a bit over the top for me. goes well agains my medium/light skin tone. I've been very happy with the IBD brand. So far i have:
SLATE: grey shimmer
PLUM RAVEN: deep purple, almost black (black doesnt go well against my skin)
STARBURST: my favorite so far, very bright pink, great for summer
CASHMERE BLUSH: great neutral color, on those days i want a more toned down look with the gel.
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